These are the words that fashion and sustainability pioneer Kate Fletcher used in 2007 to describe an attitude towards fashion inspired by the good, clean and fair principles at the core of the slow food movement founded by Carlo Petrini in 1986.
Slow is a new vision for fashion in the era of sustainability in which suppliers, retailers and consumers are more aware of the impacts of products on workers, communities and ecosystems.
Slow fashion shifts from quantity to quality and takes the pressure off time while so called fast fashion delivers up to 50 different collection per year.
If fashion is about trends, slow fashion is about style. A style of life.